LAUNDRE, LONDON

LaundRe is the UK’s first circular denim finishing hub, providing an innovative and sustainable way to wash and finish denim.

LaundRE offer solutions to the biggest challenges in fashion, such as reworking over-stocked or unsold garments, offering services for circular fashion brands to keep pre-worn garments in the supply chain.

Following a successful buying trip in North America over summer, we had around 100 vintage denim pieces needing a freshen up. Everything we show in the studio has been washed, dry cleaned or specially treated, and denim has always had the biggest challenge, as a lot of the time we want to leave it in its found condition.

The team at LaundRe offered us an innovative solution utilising their ozone machine to sanitise the pieces with minimal change to the wash or fade, preserving the existing level of indigo and keeping that as found look.

A huge thanks to the team at LaundRe for letting us play with some of their toys and walking us through a truly innovative addition to London’s sustainable landscape.